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Most states fail to act tough on misleading advertisements on Ayush drugs- violations of the Magic Remedies Act

Even as advertisements both in electronic and print media with tall claims of cure through Ayurveda and other Indian medicines going on unabated, many states have failed to act tough on the violations of the Magic Remedies Act or reporting the cases to the Centre.

Though the Department
 of Ayush had written to all the States to bring the instances of misleading advertisements to the notice of Ministry of Information & Broadcasting for remedial action and to corrective measures in preventing inappropriate advertisements, it is learnt that only a few states have done so.

Department of Ayush has admitted that the existing Act was not enough to curb such misleading advertisements and it needs to be amended. The matter was taken up with the IB Ministry and the Directorate of Audio-visual Publicity (DAVP), seeking action as appropriate for stopping improper advertisements. However, DAVP has informed that it does not have regulatory power over private advertisement.

According to the sources in the Department, States like Maharashtra, Gujarat, Uttar Pradesh, Goa and Kerala have reported some cases of violations of the provisions of the Drugs & Magic Remedies (Objectionable Advertisements) Act 1954. However, all others have done nothing, even as the cases of advertisements continued to flood the media.

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1/28/2014 12:18:40 PM